ALIBABA GROUP HOLDING LIMITED

CORPORATE GOVERNANCE GUIDELINES

(Adopted on September 2, 2014 by the Board of Directors)

Introduction

The Board of Directors (the "Board") of Alibaba Group Holding Limited (the "Company") has adopted these corporate governance guidelines to describe the principles and practices that the Board will follow in carrying out its responsibilities.

These guidelines will be reviewed by the Nominating and Corporate Governance Committee of the Company from time to time to ensure that they effectively promote the best interests of the Company and its shareholders and that they comply with all applicable laws, regulations and stock exchange requirements and the Company's memorandum and articles of association (the "Articles"). The Board may modify these guidelines from time to time.

These guidelines will be reviewed by the Nominating and Corporate Governance Committee of the Company from time to time to ensure that they effectively promote the best interests of the Company and its shareholders and that they comply with all applicable laws, regulations and stock exchange requirements and the Company's memorandum and articles of association (the "Articles"). The Board may modify these guidelines from time to time.