Shanghai, Apr. 17, 2024 - The International Olympic Committee (IOC) and its Worldwide TOP Partner Alibaba Group, today announced the launch of Paris 2024 official branded products on the Olympic Official Store on Tmall, Alibaba's B2C marketplace, for Chinese fans. The launch coincides with the milestone of 100-day countdown for Paris 2024.

The Olympic Official Store on Tmall will offer the debut collection of licensed products, featuring a 38cm-tall plush toy of "The Phryges", the official mascots of the Olympic and Paralympic Games of Paris 2024, the figurines of "The Phryge" alongside the iconic Eiffel Tower, and a series of commemorative Olympic-themed silver coins. Through Tmall, "The Phryges" will meet Chinese fans for the first time.

"With the debut of Paris 2024 licensed products, Tmall will amplify fan engagement by offering a variety of captivating online activities and interactive experiences. We look forward to bringing a unique experience of Paris 2024 to more Chinese consumers," told by Liu Bo, President of the Tmall Business Unit at Taobao and Tmall Group, Alibaba Group's China commerce business.

"As one of the world's largest ecommerce marketplaces for brands and retailers, Tmall provides an unrivalled platform for us to engage and connect with fans seeking Olympic branded merchandise,” said Anne-Sophie VOUMARD, Managing Director, IOC TMS.

In 2018, IOC launched its first official Olympic Flagship Store on Tmall, a significant milestone in its journey of digital transformation. This initiative allows year-round availability of Olympic merchandise beyond the event cycle, ensuring access for Chinese consumers at any time. Since its launch, the store has attracted millions of followers and billions of visits, with the Winter Olympic Games Beijing 2022 and its mascot Bing Dwen Dwen merchandise achieving exceptional success.

Alibaba Group and the IOC entered a historic, long-term strategic partnership in January 2017 to help transform the Olympic Games for the digital era. Alibaba Group serves as the official "Cloud Services" and "E-Commerce Platform Services" Partner of the IOC, and is a Founding Partner of the Olympic Channel through to the Los Angeles 2028 Olympic Games.